So Involved.
So Informed.
So Laguna.

The So Laguna Neighborhood Association is a city-wide movement dedicated to expert advocacy and community action. From the North end to the South coast, we preserve our village through a commitment to a higher standard. Join the movement. #solaguna

Active Projects

Don’t let the name fool you—we are a city-wide movement. From Emerald Bay to Three Arch Bay, we are ‘So Laguna’ because we are truly, deeply dedicated to the future of our whole community.

Street view in Laguna Beach showing construction barriers for the Promenade on Forest project with existing mature trees and traffic.

Forest Ave Promenade

Ensuring transparency and community oversight as the Promenade on Forest moves into its next phase of development.

Current view of the South Laguna Water District lot at Virginia Way and 4th Ave, showing bare dirt, chain-link fencing, and lack of promised site restoration or pocket park landscaping as of April 2026.

SCWD Pocket Park

By partnering with the South Coast Water District, we are transforming underutilized utility space into a vibrant, native-planted pocket park for the neighborhood to enjoy.

Exterior view of the Providence Mission Hospital Laguna Beach building entrance, highlighting the facility that is currently facing a phase-out of its Emergency Room and acute care services.

Mission Hospital ER

Providence Mission Hospital’s plan to phase out acute care and emergency services by 2030 has sparked a critical fight for South Laguna’s safety.

An empty dirt construction lot at the corner of PCH and 5th Ave in Laguna Beach, showing a red and white mini-excavator after the demolition of the old dentist office.

Fire Station #4

Construction on the new Fire Station #4 in South Laguna reached a significant milestone in our community’s long-term safety and emergency response infrastructure.

Emergency evacuation map of South Laguna Zone 7 showing multiple blocks of homes with zero vehicle exit except for West Street, and highlighting the critical alternate pedestrian escape trail to Aliso Beach.

Aliso Road Trail

Our team is working to restore and preserve the Aliso Road Trail to ensure safe, sustainable pedestrian access to our community’s world-class coastal canyon views.

A wide variety of drought-tolerant succulents, agaves, and golden barrel cacti in a local nursery for the So Laguna water initiative.

Water Initiatives

We are leading the transition to “Smart-Scape” landscaping by securing grants that help residents combine drought-tolerant beauty with essential wildfire hardening.

Explore the Micro-Communities of Laguna Beach

From the rugged hills of NoLag to the historic streets of South Laguna Village, our interactive map breaks the city down into the neighborhoods locals actually know and love. Discover the unique advocacy issues, environmental stats, and community groups that define your street.

Michael Kovach

Laguna Beach Neighborhood Map

Curated by Michael Kovach • So Laguna Advocacy

Neighborhood News & Updates

Stay informed on the latest local issues, civic initiatives, and advocacy efforts shaping our slice of South Laguna.

Dive into our recent updates and find out how you can get involved.

Michael Kovach, South Laguna resident and founder of the So Laguna Neighborhood Association, walking on the beach in Laguna Beach, CA.

Driven by Purpose, Led by Neighbors

Founded by Michael Kovach, a long-time resident and professional product leader, So Laguna was born from a simple observation: our village deserves a higher standard. We blend professional oversight with a deep love for Laguna Beach’s character.
Dedicated to preserving the unique charm of Laguna Beach.
Bridging the gap between city promises and community results.

Elevating South Laguna: Art for Fire Station #4

We are proud to support the City of Laguna Beach Cultural Arts Department in their international search for a landmark $100,000 installation at the new Fire Station #4.

Join us in advocating for a world-class gateway that celebrates our historic art colony.

Our Advocacy Grows Stronger With You

We are committed to empowering our neighbors with the information they need to protect our home. From monitoring the Fire Station #4 relocation to ensuring Phase 5 of the 4th Avenue Park stays on track, your voice is our priority.
Monitoring the response times and site feasibility for our new fire station.
Advocating for the completion of the 4th Avenue Pocket Park.
Current view of the South Laguna Fire Station 4 site – An active community monitoring project by the So Laguna Neighborhood Association.

The Pillars of Our Village. Building a better future by honoring our history, raising our voice, and celebrating the moments that define us.

lose-up detail of Laguna Beach local architecture and coastal character – Representing the unique #solaguna lifestyle.
The Character
Whether it’s hunting for eucalyptus-infused towels because “Nick’s used to have them” or knowing exactly which tide pool has the best view, some things just don’t happen anywhere else.
Public meeting for the new South Laguna Fire Station 4 site held on April 3rd – Community advocacy by the So Laguna Neighborhood Association.
Neighborhood Voice
Protecting our views, our fire stations, and our future through active community engagement.
The iconic white hexagonal Lifeguard Tower at Main Beach in Laguna Beach – A symbol of community-led preservation and the #solaguna standard.
A Better Standard
Ensuring City Hall keeps their promises to Laguna Beach.
The iconic hand-built wooden entrance and sawdust paths of the Sawdust Art Festival – A quintessential #solaguna moment.
Only in Laguna
From Lagunatics to the perfect sunset, we celebrate the quirks that make our village unique.
Panoramic view of the Laguna Beach coastline, beachgoers, and coastal homes.

Serving all of Laguna Beach — from Emerald Bay to Three Arch Bay.

The So Laguna Impact Suite

The voice of Laguna. A community-led movement dedicated to transparency, preservation, and the #solaguna lifestyle.
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Community Advocacy

📅 Upcoming Meetings

  • Arts Commission April 27 • 5:00 PM
  • City Council Regular Meeting April 28 • 5:00 PM
  • Planning Commission May 06 • 6:00 PM
  • City Council Special Meeting (Appeals) May 13 • 3:00 PM
  • City Council Regular Meeting May 12 • 5:00 PM
  • Design Review Board May 14 • 5:00 PM

Take Action for Laguna Beach

Whether you are concerned about derelict buildings, public art, or the completion of our local parks, your engagement is the standard that keeps Laguna unique. Join us in making a measurable difference.
Receive expert guidance and community support for navigating view preservation and neighborhood character standards.
A visual impact study showing the proposed height of South Laguna Fire Station 4 and its effect on coastal view corridors – Advocating for smart planning and view preservation.
Stay informed on City Hall agendas and local infrastructure projects with our neighborhood-first summaries.
The front facade of Laguna Beach City Hall prior to a Planning Commission meeting regarding the South Laguna Fire Station 4 design and height standards.
Join the So Laguna Neighborhood Association to vote on initiatives and support our vision for the village.
The illuminated Main Beach Lifeguard Tower at night – A symbol of the constant vigilance and community support of the So Laguna Neighborhood Association.

Stay Updated with So Laguna

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Get the neighborhood-first summaries of City Hall agendas, fire station updates, and the “Only in Laguna” moments that define our village. No noise—just the local insights you need.

Panoramic southwest view from Pacific Coast Highway of the Main Beach basketball courts and the Pacific Ocean – Representing the public spaces protected by the So Laguna standard.
A Husky at Main Beach holding a Laguna Beach Troll dog toy from Dog Tub – Celebrating and supporting local South Laguna businesses.
Northward view of the sunset, palm trees, and Pacific Ocean from the beach at Heisler Park – A landmark of the #solaguna commitment to park preservation.

Our public art is as much a part of our village as the ocean itself.

We advocate for the preservation and expansion of the arts as a core pillar of the Laguna Beach standard.